Sage - Marketing Automation

In an era where competitors and consumers have virtually unlimited choices regarding how, where and when they will do business, your challenge is not just to find new customers - it's to understand and retain your current customers. With SAGE CRM MME Marketing, you can target the right customer at the right time, eliminate guesswork and put your company's marketing resources to their best use!

Campaign Management

Building lasting and more profitable customer relationships means identifying, executing and replicating effective marketing initiatives across all your sales channels. With SAGE CRM MME, marketing teams can analyze unlimited demographic information with customer-specific direct marketing campaigns. Assign, schedule and track marketing activities within a campaign - and view every detail of each campaign at a glance.

E-mail Management

SAGE CRM MME makes it easy to distribute mass e-mail, providing the ability to send HTML e-mail, create e-mail templates and send attachments to bulk e-mail messages. The actual communication is stored in each client's communication history, ensuring that employees can easily look up the specific e-mail message when clients call or write about a particular campaign.

Outbound Call Management

With SAGE CRM MME, outbound calls are easily integrated into any marketing campaign. It's simple to set up target lists, and calls are dynamically allocated so they can be scheduled as CRM users become available. The system even allows users to schedule follow-up calls at times convenient for prospects or customers.

Marketing Evaluation Tools

With SAGE CRM MME, view your campaign status any time and evaluate return on investment (ROI). Analyze marketing campaigns by lead source or evaluate other important campaign details by using sophisticated tools and reports. SAGE CRM MME not only tracks response rates, it also lets you match sales revenues to specific campaigns, providing immediate cost vs. sales analysis data.

SAGE CRM MME allows you to analyze and modify campaigns, ensuring improved return results, quality responses and increased sales opportunities. Drill down to specific activities within a campaign including communications, opportunities, responses, budget, actual cost and the target prospects. Determine what your customers and prospects want and retain that information to assure that future marketing campaigns are more effective. Eliminate the guesswork in your marketing and put your company's marketing resources to their best use!